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Radio












Radio | Guglielmo Marconi- Father of Radio | How Radio Works





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Power of Radio
 
     Radio is very influential in many ways. Recording companies rely on airtime to persuade listeners to purchase the records.  Companies realize the importance of radio advertising.  For example, $11 billion was spent in 1998 on radio advertisements.
 
Radio is Everywhere
 
     On average, there are almost 7 radio receivers in U.S. households.  95% of automobiles come equipped with radios.  Radios are involved in many everday activities such as waking up, morning commute, exercising, work, and enjoyment.  Many people listen to sports events on the radio or make a habit of listening to the same daytime commentators. 
 
Important Radio Stats:
  • Teenagers and adults average about 22 hours a week listening to radio.
  • People in the U.S. own 520 million radio receivers, which equals a ratio of 2:1.
  • Radio is the most common source of everday morning news.

Radio Industry

     Over 11,000 radio stations are on the air in America.  Many stations are owned by a few large, successful radio chains.  Four major radio chains own more than 100 stations.  On the opposite end of the spectrum, many smaller stations struggle to make ends meet, especially AM stations. 

Sources of this page: The Media of Mass Communictations by John Vivian

























































































Group 13 Members:
 
Chase Elliott
Devra Harvey
Robert Hoffman
Cameron Mays